Toyota has created greater value to its 2008 Tundra full-size pickup truck lineup by adding 13 new models and enhancing standard equipment levels. The 2008 Tundra now offers a choice of 44 models in three cab styles.

“Since its introduction in February 2007, Tundra’s share of the half-ton full-size pickup truck segment has more than doubled.” Toyota reports.

“Last year, Toyota designed the new-generation Tundra to exceed truck buyers’ expectations for what a full-size pickup can be,” said Jim Lentz, Toyota Motor Sales executive vice president. “The 2008 Tundra truly sets new standards for performance, safety, comfort and functionality.”

The biggest change for the 2008 Tundra is the increased availability of the two most popular cab styles – Double Cab and CrewMax – with the “Tundra grade,” formerly offered only in Regular Cab models, to improve Tundra’s reach into the marketplace. Previously, these four-door models were available only in the intermediate SR5 and top-line Limited grades. The new Tundra grade, positioned just below the SR5, is equipped with all of the key standard features consumers expect in their truck, adding up to a great value.

Toyota is bolstering the value of the Tundra SR5 grade Double Cab and CrewMax by increasing standard equipment. For 2008, these models include the previously optional power bucket front seats, AM/FM stereo with 6-disc CD changer, cold kit, heated mirrors, and mud guards as standard at no cost.

The Tundra Limited grade Double Cab and Crew Max models add the formerly optional front and rear parking sonar, cold kit, and mudguards to the standard equipment list. Finally, the Tundra grade regular cab model features a new front-end appearance for 2008, which features a chrome bumper and matte-black grille surround.

Primarily designed, engineered and assembled in America, the formidable

2008 Tundra is available with 4×2 and 4×4 drivetrains and offers three cab styles, three wheelbases, three bed lengths, three engines, and three trim levels.

All Tundra models feature the Toyota STAR SAFETY SYSTEM  as standard equipment, giving Tundra one of the most comprehensive arrays of standard safety technology in the full-size pickup truck category. The system includes ABS, Electronic Brakeforce Distribution (EBD), Brake Assist, Vehicle Stability Control (VSC) and Traction Control (TRAC).