Chevy Runs Deep is the new commercial slogan for Chevrolet brands. GM knows that the love for the brand lies deep in the heart of Americans so General Motors came with new brand slogan for entry level brands “Chevy Runs Deep.”
The Detroit Free Press believes that the phrase is not so catchy or a slogan for brand ads as it not made to appear in every advertisement but the phrase is a part of GM’s marketing that tempts customers to reconnect with the brand that waits deep within.
The company wants to get back the lost obsession for the brand and with the new phrase wants to connect the old heritage with new product launches.
In the auto industry the Chevy is the most emotional tied brand for America, and Americans are deeply connected to the brand.
General Motor knows that American wants to buy Chevrolet trucks and the company is successful; with such marketing mantras put the brand in to that position.
Goodby is the company that will be handling Chevy’s marketing communication account, and with this the company will make sure that they intermingle Chevy heritage with its new offerings.
The new message will be on air this week and Goodby hopes to spell the magic around and touch hearts of Americans. Company also believes that this will bring the same amount of affection for new offerings which were for their past models.
Leave a Reply